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Campaign Buyer

Foreplay review

Creative research and saved ad libraries for DTC teams.

By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Updated 8 September 2026.

Our verdict

Foreplay is the pick if you are a DTC creative team that needs to turn competitor research into swipe files and briefs your designers can use.

Try Foreplay (opens in a new tab)

Foreplay works less like a spy tool and more like a creative operations system. Instead of searching a database and closing the tab, you save ads into organized swipe files, track competitors over time, and turn what you find into briefs your designers actually build from. It pulls inspiration from Meta, TikTok, Instagram, LinkedIn, YouTube Shorts and Google's Transparency Center, and DTC teams consistently praise it for the organization, not just the discovery. Its 4.8/5 across 127 G2 reviews is unusually strong for this category.

It is the right tool for a team with a designer, a media buyer and a founder all weighing in on creative.

Two limits. It is not a native spy tool, so Taboola and Outbrain affiliates should look at Anstrex. And the value lives in the $175/mo Workflow tier, where competitor tracking and team features become available; Basic at $59 is a light saved-ads library. Extra seats are billed per user. For a solo buyer who just needs to find winning Meta ads, AdSpy is more direct. For a creative team, it is the one that scales with how you actually work.

Pros and cons

What works

  • Saves and organizes competitor ads from every major ad library
  • Briefs and Spyder turn inspiration into production-ready references
  • A 4.8/5 rating across 127 G2 reviews, strong for the category

What to watch

  • Not a native ad spy tool in the Taboola or Outbrain sense
  • Best value only at the $175/mo Workflow tier, not Basic
  • Per-user pricing on extra seats

What buyers keep saying

What users actually say about Foreplay

Research: unverified

creative organization workflow ↑ frequently praised

DTC teams praise Foreplay for saving and organizing competitor ads into swipe files and briefs rather than just searching a database.

“What tools do you use to monitor competitors' ads?”

r/FacebookAds Reddit: What tools do you use to monitor competitors' ads?

strong public review volume ↑ frequently praised

Foreplay carries a 4.8 out of 5 rating across 127 G2 reviews, more review depth than most niche ad-spy tools.

“Foreplay Products | Read 127 Reviews on G2”

G2 G2: Foreplay Products | Read 127 Reviews on G2

The receipts

We read the threads before we ranked. Here is where the sentiment above comes from, at links you can open.

“What tools do you use to monitor competitors' ads?”

r/FacebookAds Reddit: What tools do you use to monitor competitors' ads?

“Foreplay Products | Read 127 Reviews on G2”

G2 G2: Foreplay Products | Read 127 Reviews on G2

Pricing

Plans from $59/mo.

Basic at $59, Workflow at $175 and Agency at $459 a month (annual $49/$149/$389). Additional seats cost $20. Covers Meta, TikTok, Instagram, LinkedIn, YouTube Shorts and Google's Transparency Center.

Pricing verified against the vendor on 2026-09-08. Prices go stale. Check the vendor before you buy.

Changelog

  • 8 September 2026. First published. Verified pricing and features against the vendor and ranked Foreplay in its category.

FAQ

Frequently asked questions

How much does Foreplay cost?
Basic at $59, Workflow at $175 and Agency at $459 a month (annual $49/$149/$389). Additional seats cost $20. Covers Meta, TikTok, Instagram, LinkedIn, YouTube Shorts and Google's Transparency Center.
Who is Foreplay best for?
Foreplay is the pick if you are a DTC creative team that needs to turn competitor research into swipe files and briefs your designers can use.

Sources

Sources

2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [fp1] What tools do you use to monitor competitors' ads? · Reddit, 1 Mar 2026
  2. [fp2] Foreplay Products | Read 127 Reviews on G2 · G2, 1 Aug 2026

Ready to try Foreplay?

Foreplay is the pick if you are a DTC creative team that needs to turn competitor research into swipe files and briefs your designers can use.

Try Foreplay (opens in a new tab)

Related reading

Dana Rourke

Written by

Dana Rourke

Lead reviewer

Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: setting up each tool on a live campaign, checking its reported numbers against the ad platform and against a second tracker, then writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.

Last checked 2026-09-08